factors that affect your website speed

Factors that Affect Your Website Speed?

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Almost all businesses, whether small or big, rely on a website or a mobile application these days. Their online presence is an important aspect of being digitally successful in today’s market. For this success story to become functional, high-speed internet connection is required. A slow internet not only affects employee productivity, but directly impacts the quality of customer service your business can offer i.e. website presence.

Fast internet connection is vital for your day to day operations such as communication to clients or customers via chat or email exchanges. No matter what your company size is, you will need to get online to reach some place big. With a reliable fast internet connection you can boost your business productivity, support your projected growth, and also improve customer service experience.

Let us help you understand the important of high-speed internet for your organization growth. You will also understand how internet speed affects your website performance and why the speed of your website is significant for you SEO purpose:

What Are The Factors That Affect Your Internet Speed?

If your webpage opens up slower than usual or the download activity seems to go for ages, it shouldn’t have anything to do with a colleague misusing the bandwidth. The main factors that affect the internet speed are as follows:

Network Equipment– Internet speed, especially for your official use depends heavily on the equipment you use. For instance, use of Wi-Fi connection may generally face dropping of signals at times, while an Ethernet connection is more stable. The number of connected users and devices on a Wi-Fi connection will also decrease the speed of internet. This entire process of slow internet and dropping signals will also cause be a cause of slow online work.

Important Point for Wi-Fi Connection Users– You may already be aware that the distance of your Wi-Fi router from the device decreases the chance of you getting optimal internet speed. However, you can resolve this concern by adding a wireless repeater. These tiny signal copiers can be placed between the router and devices to help strengthen the Wi-Fi signals. NOTE: Physical barriers in the form of metal or water may also reduce the speed of your internet, so remove all the possible restricting factors.

Viruses and Malwares– malware or virus that once strikes in, it will run in the background connecting to the network without any permission and at the end, drains out your computers resource. Always have an antivirus installed in your computer and only allow extensions and add-ons from trusted sources. Also, when you run a number of sites on your system at the same time, you end up slowing the entire process. Some of these continue to run in the background without you even noticing. Make sure you check the backup settings, auto-updates, or sync settings or the apps you use.

The Number of Users/Devices Connected to the Internet–Generally when you search for Internet Providers in My Area you will have a list of top ISPs in your area and you can choose any intern et deal that matches your requirement. The offers clearly mention the number of users your subscribed deal will allow. When you connect more users, especially during peak hours, your results will be slow.

How is Your Website Performance Affected by Bandwidth?

Since the current world depends on smartphones for accessing an application or website – the website has to load in three seconds or more, otherwise users tend to draw away. Moreover, according to Google page ranking, a website that loads faster has more chances of ranking higher. The relation between available bandwidth, latency, and page load time is directly proportional.

So, unless your organization delivers content at higher bandwidth connection, you should rather have a website that performs faster on a lower bandwidth connection. Here are factors that you should be accustomed to, and are responsible for your website performance:

Bandwidth – Bandwidth is the amount of data your internet connection diffuse; the greater the bandwidth the greater is the data load time. On average, majority of US High Speed Internet Providers allow 5 Mbps of download speed. Having a download speed of 10 Mbps may only increase the page load time by 5 %.

Latency – Latency is the amount of time data takes to travel from server to your browser. It can slow down the page load time even when your internet connection is fast. While, HTTP is the protocol a website uses for sending short surges of data – directly impacting on the page load time. Latency is highly influenced by location – if you’re thinking of sending the data faster from China to London, the higher bandwidth connection will not effect. So for business point of view, consider finding a web host with servers in area from where majority of your customers search from.

Content Type– A low bandwidth can even load content that is free of embedded audios, videos, and images. This may slow down the page load time of website users. For your website to deliver content faster and allow streaming media, should have a higher bandwidth connection.

Presence of External Content– Your website will not only slowdown in loading with your content, instead the external content is also the reason. This includes ads coming from different servers, extra plugins such as Twitter feed widgets, and Facebook social plugins etc.

Website Testing– Tests your website for finding out about the elements that are slowing down its performance or can affect in future. There are tools that you can use for increasing and testing website speed, and even Google offers insights of page speed. Use all the necessary tools and steps for enhancing your website performance, because three seconds in total can make a user stay on your website or leave the page.

Why is Your Website Speed Important for Your Business Growth – In Terms of SEO?

We all know that, good SEO is important in building your website reputation and bringing growth to your business. So, how important is your website speed in eye of Google?

Google gave a stance in 2010 on website speed being an important factor in ranking the website. The logic is simple; website speed allows quick browsing and a better user experience. Google does not focus on millisecond differences in website speed – your website can either be fast or slow.

Website speed strongly affects user experience. Fast loading pages are important in keeping users engaged, while different websites may vary in loading content. Page load speed is also essential in e-commerce websites: online shopping is chosen for quick browsing and easy order process. In case the page on your website displaying products will load slowly, you’re likely to lose sale. While the competing is humongous.

Wen users of current time are skeptic and rely heavily on the website speed for an experience. If the web page will load slowly, your website will create mistrust and make the user think your website is hoax. As far as numbers are concerned – consider the example of Walmart. On a very fine day, Walmart discovered that they are the fastest in retail websites.

They planned on increasing the speed even more, and every 1 % increase in the speed of their website led to a 2% increase in their conversion. The incremental revenue of Walmart increased by 1% on every 100 ms of website speed. This may seem a small increase, but the impact Walmart web page had on SEO was wonderful.

Remember that Google will not give a ranking boost on immediate speed increase of your website. However, the speedy response of your website will have greater secondary effects – on building user trust and allowing them to stay longer. User engagement nowadays is more dominant for businesses than it was before. Having lots of traffic is no longer enough to succeed. A high quality traffic along with greater website speed can boost your business by all means.

The factors that greatly lower your website speed include the follow:

  • Internet Service Provider– Choose an ISP that has reputation and offers reliable internet connection. Get yourself a dedicated IP from a reputable host and consider good internet packages.
  • Browser Choice-There are number of browsers, and all of them will behave differently according to a website. Your website may perform great on one browser and may act bad on the other. Test your website on all these browsers and then work accordingly.
  • Website Theme– A complex website theme may cause hindrance in the speed of a website. Focus on all the content, services, and products you have on your website.
  • Ads – Anything and everything on your web page will affect your web page speed. Ads the worst case, they may not only impact your website speed but will also affect user experience. Your website SEO will also be affected, so don’t overdo things.
  • Plugins, Widgets, and Applications– These three will lower your page speed to a greater extent. Get them optimized and if possible remove all the unnecessary ones.
  • Images and Videos– High resolution images and videos can lower your page speed. Get images compressed or using the JPEG format and avoid heavy videos.

Bottom Line:

A slow internet results in slow processing of the website, which in return is bad for your business. Website speed today is more important and has higher primary and secondary effects. The secondary effect is generally more impactful on SEO of your website. It’s the visitors that can change your game –a higher website speed with High Speed Internet Providers that visitors are likely to stick around.

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