When it comes to the development of professional mobile applications, there are hard-hitting ideas that have a hard time, and that can hinder the digital transformation of companies? Given the investment to these projects represent, the stakes are high! Some of these received ideas concern the UX (User Experience) and the UI (User Interface) Design mobile applications. Let’s study them more closely.
Myth # 1: “The mobile apps design does not have to be as elaborate as the apps for mainstream audiences (and it increases their price unnecessarily!)”
Formerly, it’s true, users adapted to applications. Today, it is applications that adapt to users. Why? Quite simply because mobile users have become demanding: they do not understand that their business applications are less easy to use, less attractive, than the mass-market apps they handle on a daily basis. And “unfortunately”, in terms of design, most of the popular apps do not skimp to attract their targets!
So, not only what Business Users perceive as a regression can imply their disengagement (or the non-adoption of the apps that are provided to them), but in addition, our professional mobile users expect a constant evolution of their applications. Regular days, so it’s not about falling asleep on your laurels once the app is launched.
To comfort you, do you say that the longer the daily use of a mobile business application is important, the more ergonomics will have an impact on the productivity of your employees? They will be more efficient and will have more fun to use it, which naturally establishes a virtuous circle; we also note that implementing a UX / UI design approach increases the chances of adoption of your mobile apps. So everyone wins and it’s not an investment at a loss!
Myth # 2: “In UX / UI design, you need to constantly innovate to keep mobile users engaged.”
Unlike the previous one, this idea would rather tend to push you, mobility strategists, to put yourself in 4, 8 or even 16 to find the “killer feature” or ergonomic innovation of the century which will cause a tsunami of subscriptions.
Well, no: the goal of a UX / UI design approach is not to develop the most innovative product, but rather, the one that best meets the expectations of users. Moreover, a study conducted by EBG shows that mobile users are not so sensitive to major innovations, or at least, that this is not their primary concern. They largely prefer a powerful app to an innovative app (the first reason for unsubscribing a mobile app is its slowness).
Generally speaking, when it comes to designing mobile apps, the skills are handled with care, because the habits that are anchored (actions to be performed to trigger such or such an action, for example) do not fade so easily. In fact, we speak of the “affordance degree” of an innovation, that is to say, of its accessibility. If the novelty is not immediately affordable or understandable, it can generate frustration, and cause the disengagement of the user. Read about the article: ” Mobile apps: best practices to keep users engaged”
Myth # 3: “When it comes to mobile app design, what’s more important is the UI …”
Have! The ego of the designer specialized in user interface will take a hit. At the risk of repeating ourselves (see Idea # 2), the goal of a UX / UI design is to design an app that will best meet the expectations of users. To forget the practical side in favor of the aesthetic aspect would be a mistake. Imagine being offered a car with an incredibly futuristic design … but you cannot understand how to start it.
The goal of the UX designer is to put oneself in the shoes of the user, to “live his life” in a way, to understand his expectations, his habits, what he prefers, etc. Sometimes, it can even make recommendations that go against established ergonomic principles, so as to focus on the user experience!
These few misconceptions prove the value of implementing a co – creation process involving users very early in the implementation process of a mobile application development project. Setting up Design Thinking workshops or user tests, for example, allows the project’s stakeholders (UX / UI designers in particular) to find an objective, neutral look, devoid of any preconceived ideas.